Jack W. Bruce

As Director of Population Health & Wellbeing, Jack Bruce is responsible for supporting The Benefit Company team in developing health promotion, disease management, and wellness strategies with our clients. This includes helping employees and family members optimize care during acute health situations. As a proponent of Lifestyle Medicine, he assists employers in developing strategies to help their employees make lifestyle changes to enhance their personal wellbeing, boost employee engagement, and reduce healthcare claims. Costs are addressed by focusing on data analytics and improving medical cost trends, reducing health risks of employees, and improving adherence with treatment and management.

As a certified instructor for Adult Mental Health First Aid and Youth Mental Health First Aid, Jack leads training for employers, educators, and human resources organizations across Georgia and the southeast, assisting them in knowing how to recognize the signs and symptoms, and respond to, mental health challenges.

Jack also has a passion for sharing the wellbeing benefits of connecting with nature and delivers informative and engaging presentations on the wellbeing benefits of getting outdoors, showcasing the benefits to our total health. These presentations are provided to human resources associations, birding associations and societies, local park systems, nature centers, employers, churches, non-profit organizations, and any group desiring to know more about the benefits of nature on our wellbeing. Jack’s preferred means of connecting with nature is through birding. As an avid birder, he leads birding field trips with Bird Georgia and other area nature-focused organizations.

Jack has over two decades of experience in human resources and earned both the SHRM-SCP and SPHR credentials. Before being appointed as the 2016 President of SHRM-Atlanta, he served the 2,400-member organization for 10 years in several volunteer capacities.

Prior to moving into employee benefits and wellbeing, Jack enjoyed 20 years in church ministry and administration with the Christian and Missionary Alliance. He previously served as the Chief Operating Officer of an Atlanta-based employee benefits firm and as the Director of Marketing for a self-funded captive.  With a passion for employee wellness, and a penchant for wholistic well-being, Jack was attracted to TBC and joined our team in 2016.

Jack is a graduate of Crown College in Minnesota and has a M. Div. from Alliance Theological Seminary in New York.  He holds a Georgia Life and Health License.

Originally from Birmingham, Alabama, Jack and his wife, Julie, currently reside in Gwinnett County. They have four grown children. Jack enjoys running, having completed his first of five marathons at the age of 50.

Charities & Volunteerism

  • CAMA Services
  • Mission Aviation Fellowship
  • Birds Georgia  (formerly Georgia Audubon)