Recently, LinkedIn hit me with a post directed to benefits brokers.  I took a second to read the bullets before scrolling by and I have to admit I was ashamed of, and for, our industry.  Perhaps what I share below is why we use the term Benefits Advisor in lieu of broker. Specifically, this company …

Employee Benefit Advisor (EBA) has selected Nick Hendricks as a 2019 Rising Star. Nick is one of only 20 consultants selected nationwide. He represents a new generation of leaders focused on reengineering a broken healthcare system. Nick joined TBC in 2013 with an attraction to the firm’s passion for helping companies and their employees prosper.  …

Employee benefit advisors offer a wide range of services — and a wide range of ability when it comes to delivering them. The road to choosing the right benefit advisor requires creating an roadmap, structured evaluation process that defines your overall benefit objectives and where you want to go. Once you’ve dissected the written proposals and …